NEWS
NEWS
Promoting on-site Wine Sales
The US market is well known for using reservation, discount, promotional and
communication programs such as Twitter, OpenTable, Foursquare, Facebook and
Groupon to drive business on slow nights, promote special dinners or dishes and
offer freebies for regular customers. How can we make the most of a global
phenomenon?
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Take Stock of your Tasting Room Sales
How to choose and display non-wine merchandise to get your cash registers
ringing!
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Tasting Room Sales lead to increased Direct to Consumer Sales
Despite drops in discretionary spending, the US has proven that increasing
stock availabilities at the tasting room front improves the actual sales levels.
This outlook can work in South Africa.
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Using CRM and Mobile Technologies to Enhance Customer Relationships
The wine industry’s focus on improving customer relationship management and
outreach, particularly through the use of new technologies, is one of the most
significant marketing advancements in recent years. It’s important for the
wineries to truly understand what their consumers are looking for so that they
can consistently deliver a cohesive, engaging message to those consumers.
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How to Write Good Newsletter Content
Over the past decade, thousands of business and franchise owners, nonprofit and association marketers and other professionals have harnessed the power of e-mail marketing to connect with their customers and drive repeat sales.
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Wine consumer's favourite source countries revealed
Brian Howard analyses recent Vinitrac® Global findings and comes across some interesting facts about the wine consumer's favourite source countries.
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Is the "Millennial" generation paving the way for new wine drinking habits?
Lulie Halstead reports on recent findings from the USA where she and Erica Donoho spoke to the next generation of wine consumers.
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Chenin's Cinderella story
The tale of South African Chenin blancs is fast becoming a true Cinderella story with the often overlooked varietal continuing to grab international headlines.
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